Colorization of student stationery design
nerves of people and attract many consumers to buy stationery.
Vision has become the first sensation of modern humans. Experiments have proved that in the first 20 seconds of observing an object, human visual organs account for 80% of the color perception. The visible color is so impressive. Color can be described as ubiquitous. From urban landscapes, residential offices, commercial entertainment, stylish home furnishings to mass media, colors have penetrated into all aspects of modern human life. More and more student stationery manufacturers have realized the importance of color to products, and they are positioning color strategy as a new marketing tool. Color accounts for 50% of people's impressions, affects people's psychology, and can also affect people's desire to buy. Therefore, color plays a role as the first element in the transaction of products.
Western color marketing strategies began in the 1990s, such as Europe, the United States, and Japan, and they have been using them secretly. For example, Canon's IXUS (Ixus) is currently advertising on CCTV. All cameras focus on color strategies, and with the slogan "Hello Color", it penetrates into the psychology of fashion consumers. In fact, IXUS just used a color marketing strategy, and did not have more expression in product functions, which won the world. At present, some TV stations are pushing China Red, while Zhejiang Satellite TV has launched China Blue. These are all color strategies.
There are many stationery export companies in China, and many of them do contract processing abroad, but their profit margins are very low. why? Because the product style is designed by others. We have done very well in stationery production technology, but we are far inferior to foreign countries in terms of innovation and intellectual property rights. Design is nothing more than the organic use of the three elements of "color, shape, and material." Foreign companies have defeated the national industry through color strategies. The country now also hopes that enterprises will shift from a stationery manufacturing type to a creative type. Where should they start? First of all, we should start with color.
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